Business Environment Forecasting: Reducing Uncertainty Risks in Corporate Decision-Making

Author: (English) James Morell
Publisher:
Publish Date: 2006-05-01
Features: This book is a practical guide for managers on how to predict the conditions the company faces during its operation. It helps the CEO, marketing managers, planners, and analysts of enterprises to make predictions for at least the next five years, enabling them to better formulate corporate budgets and market strategies.

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