Strategic Mastery: Discover Your Competitive Advantage

Author: Jeffrey R. Legge (USA) et al.
Publisher:
Publish Date: 2005-01-01
Features: The authors conducted in-depth interviews with senior executives from numerous successful companies, reviewing the best strategic practices through top-tier case studies. They demonstrate how today's most competitive enterprises search, manage, and integrate strategic information and ultimately transform it into action. Featuring firsthand insights from CEOs of successful major companies such as Bill Gates (Microsoft), Ray Kroc (McDonald's), and Sam Walton (Walmart). Analyzing the core ideas of thought leaders like Warren Bennis, Peter Drucker, and Michael Porter. Using real-world cases to showcase the most effective strategies for improving corporate performance today, and outlining concrete steps to leverage these strategies to enhance market share and competitiveness.