Perspective: 99 Cases of Pharmaceutical and Health Product Marketing

Author: Tao Jianhong, Xiao Zhifei, Zhang Jiming
Publisher:
Publish Date: 2006-11-01
Features: This book compiles 99 influential pharmaceutical and health product marketing cases in the market in recent years. While preserving the essence of the original works and the authenticity of the cases, it attempts to provide a comprehensive introduction to the planning ideas, strategy formation, practical execution, market response, and notable aspects that can be highlighted and learned from for each case.