Brand Wisdom: Five Steps for Implementing Brand Strategy (2nd Edition)

Author: (USA) Don E. Knappe
Publisher:
Publish Date: 2006-08-01
Features: Naming a brand is one thing, nurturing a brand is another. In this book, author Don Knappe elaborates in detail what a "true brand" is and the five steps to nurture a "true brand." For rapidly growing businesses, "brand building" is an important part of their corporate strategy. This book introduces practical methods for "brand building" specifically for them, while also providing concrete steps for various types of businesses.