Guerrilla Exhibition: Non-traditional weapons and tactics to attract more attention, generate more leads, and achieve more sales.

Author: (USA) Li Wenshen, translated by Niu Zhiwei
Publisher:
Publish Date: 2006-01-01
Features: The vast majority of professionals agree that no one can truly achieve significant sales in commercial trade shows. Visitors, blinded by bright lights, are already disoriented by cluttered sights and sounds, flowing like a rushing river through the exhibition. Almost every salesperson who has attended a trade show can describe the chaos, noise, and near-crazy scene when interacting with customers—most of which are entirely believable. In the unique high-pressure environment of commercial trade shows, the authoritative secrets, strategies, and techniques included in this book are desperately sought after by all businesses. The book highlights the differences between commercial trade shows and conventional sales methods, providing an in-depth explanation of how to choose the most effective display methods for different markets. Unconventional strategies and methods are the greatest feature of this book.