Global Branding Strategy: Insights from Brand Mr. Shu Zhongrong

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Publish Date:2005-09-01
Features: This book is written based on's more than 30 years of practical experience. Using the language and mindset of an entrepreneur, it clearly incorporates all the problems encountered in brand building, different thinking at each stage, and various perspectives on different issues into his brand discourse. It includes both a macro discussion on the global brand competition landscape and practical insights into issues such as application guidelines for brand expansion. It can be said that it is written for entrepreneurs and managers interested in brand work and strategic thinking. Therefore, during the writing process, always considers various problems from their perspective. Mr. believes that each industry faces different challenges in the future, and the professional problems to be solved are also diverse. However, there is one common and unavoidable challenge for all industries, which is branding. Therefore, relative to this, the ability to manage brands is the most important core to solve industrial upgrading. This ability will continue to grow in the next one to two decades and will not become saturated. Therefore, in the future, the operations of global Chinese enterprises will gradually revolve around branding. From an objective perspective, Chinese enterprises in the future will inevitably take brand management as an important direction, and in the future, they must build international brands to find a way out. This book will give you a glimpse into the journey of the Group in creating its own brand and fighting international-level wars. Additionally, Mr. will also analyze the brand paths of Samsung, SONY, Google, Apple, and the Chinese Lenovo Group for you.