Enterprising Brand: Brand decision-making and management determine the corporate and product image

Author: Sun Chuan
Publisher:
Publish Date: 2006-01-01
Features: This book is one of the unique strategies for enterprises' cross-border operations series. It highlights the importance of brands through classic case studies. In the strategic choices of brand management for Chinese enterprises, it emphasizes the pioneering characteristics and originality of brands. It also provides an in-depth analysis of the formation process, steps, and practical methods of pioneering brands, demonstrating strong reference value and practical applicability.