Automotive marketing

Author: Pu Weida (Compiler)
Publisher:
Publish Date: 2004-03-01
Features: Modern automotive marketing requires a comprehensive set of knowledge and skills, encompassing interdisciplinary fields such as automotive application, trade, economics, marketing, and regulations. This includes knowledge of automotive construction, vehicle evaluation, marketing techniques, automotive trade, as well as legal and regulatory aspects like taxation, insurance, and automotive industry policies. This book reflects innovative concepts and strong practical applicability, integrating fundamental automotive knowledge, vehicle evaluation methods, marketing techniques, operational practices, and legal knowledge. It also includes appendices with commonly used reference materials for automotive marketers. It serves as a reference for grassroots marketing personnel, managers, and after-sales service staff with intermediate or higher education levels who wish to engage in modern automotive marketing. It can also be used as a textbook or reference material for instructors and students in relevant academic institutions.