Network marketing

Author: Zhu Mingxia
Publisher:
Publish Date: 2002-01-01
Features: This book is divided into twelve chapters, including topics such as an introduction to online marketing, practical operations of online marketing, online marketing research, analysis of online consumer behavior, product strategies for online marketing, pricing strategies for online marketing, and more. It systematically and comprehensively elaborates on online marketing. The content is thorough, well-organized, and logically structured. It integrates scientific rigor, systematicity, theoretical depth, and practicality, making it a valuable reference for relevant professionals. The book provides a comprehensive analysis and discussion on how a company can effectively carry out online marketing activities and explore new business opportunities in the era of e-commerce.