Hype and Momentum Building: Event Marketing of Apparel Enterprises and Case Studies (Includes 1 VCD)

Author: Zhu Wenxin
Publisher:
Publishing Time: Not available
Features: This book provides guidance on how clothing brands can stand out among numerous brands or stores by leveraging event marketing strategies from the perspective of promoting the brand and creating momentum at the terminal (including agent/franchise stores). Through numerous case studies, it introduces the process of marketing through events and the essential preparations required. The book offers a comprehensive analysis of the art of creating momentum and the impact of event marketing, covering fundamental theories, operational processes, the role of brand building, the strategic use of media to achieve maximum impact, and communication processes.