Public Relations (Revised Edition)

Author: Fan Quanyuan
Publisher:
Publishing Time: Not available
Features: Public relations is an emerging discipline that emerged at the beginning of the 20th century. It is hailed as an art that builds a strong organizational image, coordinates internal and external relationships, expands organizational visibility, and enhances organizational reputation. This book not only systematically introduces the concepts, nature, functions, institutional setup, and work procedures of public relations from a theoretical perspective but also carefully selects many typical cases from public relations activities at home and abroad to provide in-depth and accessible explanations of the theory. It particularly highlights chapters that focus on the cultivation of public relations personnel qualities and the organization of public activities, which are highly practical and applied. The book provides detailed and specific introductions to the specific requirements, methods, and techniques of public relations activities. This book has been designated by the Sichuan Provincial Higher Education Self-Study Examination Committee as a required textbook for the liberal arts and secretarial major in higher education self-study examinations.