Public Relations Textbook (6th Edition)

Author: Fang Xianggan
Publisher:
Publish Date: 2004-02-01
Features: This book primarily discusses the functions of public relations, public relations communication, and the four-step work method in public relations, covering the fundamental principles and basic knowledge of public relations. The content is rich and well-documented, with clear and accessible explanations. It possesses scientific rigor, theoretical depth, and practical applicability, making it suitable as a specialized textbook for cultivating public relations professionals, as well as for general readership. This is one of the earliest textbooks on public relations in China, with the first five editions having sold 400,000 copies. The sixth edition incorporates the latest research findings in the field of public relations, presenting up-to-date content. Each chapter includes "Reflections and Exercises" to facilitate teaching. The continuous revisions aim to integrate recent research in public relations and keep pace with current political, economic, and social developments. In this revision, in addition to adding a section on "Network Communication" to the chapter "Public Relations Communication," merging the original chapters six and seven on the four-step work method into a single chapter titled "Public Relations Work Process," and condensing the original chapter "Corporate Identity Recognition" into a section and incorporating it into the chapter "Public Relations Special Topic Planning," significant revisions have also been made to the chapter "Public Relations Writing."