Brand Buffet: Behavior & Product & Promotion

Author: Nian Xiaoshan
Publisher:
Publish Date: 2005-01-01
Features: This book provides a detailed explanation of the target market selection, construction methods, and principles from the stage of brand birth, as well as the specific operational methods of promotion and maintenance during the brand's market entry stage. It reveals the techniques and means of integrating brand genes and intangible resources, creating intangible capital, and accumulating intangible assets.