Shark Walking East and Glancing West: Small Boss Market, Big Marketing

Author: Longteng
Publisher:
Publish Date: 2004-01-01
Features: This book thoroughly elaborates on how small businesses can investigate market conditions, how to identify the right market entry point, how to set product prices, how to establish their own marketing networks and channels, how to improve customer service, how to skillfully conduct advertising campaigns, and how to handle marketing crises. It provides an in-depth and specific analysis of how small businesses can leverage their strengths in fierce market competition, employing unique marketing strategies and techniques to continuously grow and achieve the goal of expanding from small to large.