Post-WTO Corporate Marketing Strategies and Practices

Author: Wan Rui Jia Hua Economic Research Center
Publisher:
Publish Date: 2002-09-01
Features: This book discusses the marketing transformation of enterprises after the WTO, the marketing strategy of enterprises after the WTO, the marketing planning of modern enterprises, marketing organization and marketing control, the acquisition and analysis of market opportunities, marketing innovation, and online marketing, etc.