Second and Third Tier Market Practical Handbook (Second Edition)

Author: Huang Kun
Publisher:
Publish Date: 2006-11-01
Features: This book focuses on refining and organizing the views and practical experiences of various stakeholders in second-tier and third-tier markets, with a particular emphasis on the unique challenges of operating in these markets. Compared to the operations in first-tier markets, channel operations in second-tier and third-tier markets are both the key and the, so the book dedicates a significant portion to discussing channel-related issues.