Promotional battle, promotional experience

Author: Hyundai Management Research Institute
Publisher:
Publish Date: 2006-08-01
Features: The market is like a battlefield, and promotion is a powerful weapon on this battlefield. However, many promotions we see in the market suffer from issues such as excessive imitation or habitual promotions and a lack of personalized or innovative ones; weak professional planning skills; and unsatisfactory promotional effects. So, how can we make promotions fulfill their intended role? As a practical marketing book, this book focuses on the essence and development direction of promotion, emphasizing the planning and techniques of promotion, guiding readers to carry out appropriate promotional activities at the right time and in the right place. Instead of discussing vague theories, the book provides selected examples and pays attention to specific details. Among them, the patterns, logos used in promotional activities, and promotional planning examples from well-known Korean companies can be for Chinese enterprises, making this book highly practical.