New Competitiveness in Information Integration: Building Unique Competitive Advantages for Enterprises

Author: Mark Heide (USA)
Publisher:
Publish Date: 2005-05-01
Features: What is the resource that my competitors can never obtain? What asset can my competitors never replicate? It is information. Information is the source of new competitive advantages. Now, the information a company possesses about its customers, suppliers, and partners is a valuable factor for sustainable growth. In this book, the two authors conduct in-depth research in several world-renowned companies, combining case studies and theoretical analysis to elaborate on how each company integrates and utilizes information resources, transforming information into a competitive asset. The two authors have close contact with several companies across various industries globally. In this book, the authors will share their unique insights on how innovators can stay ahead in today's challenging business environment and how companies can face challenges and transform them into growth opportunities. The case study subjects in this book are all world-renowned large companies and institutions, including: Continental Airlines, British Airways, Delta Airlines, Whirlpool, Walmart, Dell, Federal Express, Sears, National Cash Register Company, Deutsche Post, Meridius, Applebee's, Mitac Group, Bank of America, Barclays Bank, Royal Bank of Canada, Canadian Insurance Company, Iowa Department of Revenue and Finance, Data Storage Institute.