Costless Marketing: 100 Cost-Free Strategies to Boost Your Business and Expand Profits

Author: J. C. Riedel, Vincent L. Lee
Publisher:
Publish Date: 2006-02-01
Features: Among the 100 cost-free techniques you can use, some involve things like marketing plans and promotional items, while others involve places such as online forums and discussion bulletin boards. Some relate to concepts like competitive advantages and sales training, and so on. However, they all share a few common points: they require your time; they must be handled correctly; they demand energy—most of them require your energy, but that is not the only thing; they also require mental effort. In fact, they are all very simple to use; they help flexible marketers earn profits, and they always have, and always will. This book focuses on applying your marketing knowledge, your passion, your judgment, and your resources, rather than using your initial capital to make money. These attributes do not cost you a penny, yet they can bring you marketing inspiration that money cannot buy. Guerilla marketers pursue traditional goals, but achieve them through unconventional means.