Low-cost marketing: The most practical marketing strategies to achieve maximum profit at the lowest cost

Author: (USA) Lansdorp
Publisher:
Publish Date: 2005-07-01
Features: This book is part of the Streetwise series and serves as a handbook for small businesses and startups to conduct low-cost marketing. The "low-cost marketing" proposed by the author refers not only to marketing that brings profit to the business but also has low implementation costs. The book argues that low-cost marketing should first adhere to the principle of customer-centricity, ensuring customers clearly understand the benefits and features of the company's products and services. It then provides detailed introductions to methods such as marketing software, marketing auxiliary materials, email marketing, news media marketing, and online marketing.