Scenario Planning: Integrating the Future and Strategy

Author: Mats Lindgren (Sweden)
Publisher:
Publish Date: 2003-07-01
Features: Scenario planning is a powerful tool for predicting and managing changes at the industrial or environmental level. In today's volatile business environment, scenario thinking is a necessary strategic perspective. Clearly, scenario planning is the bridge between future thinking and strategic action, connecting creative, innovative, and imaginative futures with more traditional strategic planning. Strategic planning or strategizing without scenario thinking is, to some extent, meaningless. Recent research in the business field suggests that strategic performance can be achieved through the lens of scenario planning for long-term competition and performance.