Interpreting Chinese Marketing: A Must-Read for Every Marketing Manager

Author: Lu Taihong
Publisher:
Publish Date: 2004-10-01
Features: Professor Lu Taihong, renowned as a top marketing expert in China, has devoted 15 years of hard work to truly laying a solid foundation for establishing a locally-oriented marketing system in China. The publication of this book coincides with the current favorable situation where Chinese enterprises are in urgent need of developing localized marketing theories to further globalize their operations. It undoubtedly adds a "highlight" to Chinese marketing management.