Forbes Business Philosophy Essentials: 9 Marketing Strategies of Top Global Companies

Author: Yang Yulan, Li Min, Shu Dan
Publisher:
Publish Date: 2003-01-01
Features: Forbes, a renowned and globally famous financial magazine, is filled with business wisdom and serves as an indispensable textbook for business managers. Western media calls Forbes a dazzling and ever-so-famous god altar for wealth creation. The financial concepts expounded by Forbes have become people's "Bible of Wealth." People yearn to obtain the "true scriptures" of wealth creation from Forbes, and indeed, Forbes has provided them. Over the years, Forbes magazine has reported and analyzed the business philosophies and management arts of numerous world-class companies, revealing a series of unique and practical insights that guide business managers in taking concrete actions. The Forbes Business Philosophy Essentials Series is meticulously compiled based on the essence of Forbes's business philosophies over the years.