Resurrection: How Carlos Ghosn Saved NISSAN (Includes the latest exclusive interview with Carlos Ghosn from Business Magazine!)

Author: David M. Unger (USA)
Publisher:
Publish Date: 2004-01-01
Features: --------------------------------------------------------------------------------
Since Lee Iacocca, the former CEO of Chrysler, became a legendary figure in the automotive industry, no other automotive executive has attracted as much attention from peers and other industries as Carlos Ghosn, the former CEO of Nissan. He took on the most daunting corporate restructuring task in history and, in just two years, pulled the financially struggling Nissan away from the brink of bankruptcy and turned it back into profitability. This is an extraordinary achievement that shook the world, as he, a Westerner, successfully transformed a closed-minded, conservative Japanese giant. Carlos Ghosn, a Lebanese descendant born in Brazil, demonstrated the brilliance of a business superstar from the moment he entered the corporate world and was hailed as the "Magic Man." He has saved four companies with bold actions in Brazil, the United States, France, and Japan. The author of the book tells the story of how Ghosn broke the taboos of Japanese corporate and cultural traditions, how he cut costs, broke away from the "corporate cartel" system, and improved the company's design capabilities and quality standards. Readers can learn several of Ghosn's key management techniques from the book:
● Emphasizing transparency in all operations
● Developing plans through cross-departmental teams
● Using a bidding system to reduce costs
● Breaking down cultural communication barriers among employees
● Stimulating creativity through full authorization
This is a reference book that every corporate leader should keep on their desk. Readers can not only see the inspiring turnaround story of Nissan but also learn the successful management strategies of multinational corporations.