Deep Marketing VS Clever Marketing

Author: (USA) Doug Hall et al.
Publisher:
Publish Date: 2005-09-01
Features: Without a doubt, this is the best marketing book of the past decade. It delivers 100% shock value and will absolutely excite you! — James Kouzes, Co-author of The Leadership Challenge.
Doug Hall’s unconventional approach has been embraced by some of America’s largest companies. — CNN
Marketing guru Doug Hall and Doug Hall relentlessly articulate a brand-new insight: what customers say is indeed effective. — The Wall Street Journal
Disney never lost its creativity after meeting Doug; when he energized our minds, our team was on fire! — Vice President of Disney, Ellen Giddra
Doug Hall is America’s top creative figure in new product development. — INC. Magazine
Doug Hall obsessively adheres to his method: following a rigorous, quantitative process when conceptualizing breakthrough ideas for clients. Unlike creative gurus who desperately pitch concepts, Doug forces his company to quantify every step of the creative process. — Chief Information Officer Magazine
Deep Marketing vs. Slick Marketing is an excellent textbook for training and transforming people’s marketing thinking. Its unique layout places practical tests and truths alongside practical advice, making it engaging to read and showcasing ideas in a delightful way. — Dr. Neil Hartman, MIT Sloan School of Management
I love this book—it’s well-focused, research-based, easy to read, and neither too complex nor too simplistic. If I had this book 10 years ago, how great would that have been? If every business book were as nuts-and-bolts as this, how wonderful would that be? — Ann Herrmann-Neudeck, CEO of Herrmann International
In the history of marketing concepts, such as the production concept, product concept, and selling concept, the overall emphasis has been more on the proactivity of suppliers, explicit demand, and information asymmetry. These concepts are all based on the foundation of the industrial economy and cannot fully adapt to the needs of the network economy, where there are countless choices for customers.
Deep Marketing is a new, interactive, and more humanized marketing model and concept aimed at deep communication and identification between businesses and customers, shifting focus from explicit needs to implicit needs. It can maintain long-term brand loyalty for customers. In today’s world, where customers have countless choices, Deep Marketing is even more efficient and long-lasting.
On the other hand, Slick Marketing relies on sales and marketing techniques, which are often easier to execute. While its effects are short-term, it can serve as an alternative to Deep Marketing.
Deep Marketing vs. Slick Marketing is a proven collection of marketing tactics, featuring 100 truths tested by practice and 402 practical tips to help you achieve twice the results with half the effort in sales—ensuring that every dollar and hour spent on sales and marketing yields multiple times the return. It also helps your business survive and thrive in today’s world.
What sets this book apart from other business books is its foundation in reliable data. Based on quantifiable data, it guarantees that what you learn is both credible and practical.