Author: Gao Tianyou
Publisher:
Publish Date: 2005-08-01
Features: This book selects 62 successful event marketing cases that have occurred domestically and internationally in recent years. The author interprets these successful cases of leveraging or creating momentum from the aspects of corporate background, event marketing planning and operation process, event marketing effectiveness analysis, and the characteristics of event marketing operation.
Leveraging and Creating Momentum: 62 Successful Event Marketing Case Studies
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