Guerrilla Marketing: How to in the cracks of enterprises

Author: Jay Conrad Levinson
Publisher:
Publish Date: 2005-01-01
Features: This book, which once sparked a guerrilla marketing revolution, has been expanded and fully revised, making it an ideal choice for every marketer in the 21st century. It has been the best marketing read for entrepreneurs since its publication in 1983. After a comprehensive revision and expansion, it not only provides hundreds of solid marketing weapons and valuable business advice for today's market but also establishes the fastest-growing markets of the 21st century and strategies for capturing them, formulates marketing strategies in collaboration with other businesses, and offers advanced management experiences and the latest technological information. The core concept of "guerrilla" marketing lies in: breaking the mold in fierce market competition, using innovative and unconventional ideas, relying not on massive promotion and spending, but fully utilizing limited resources to achieve the biggest return on the smallest investment. "In the field of marketing, no one knows better than marketing expert Jay Conrad Levinson how to use various marketing weapons to create profits. He himself is a living proof of his unconventional marketing thinking." — Entrepreneur "Everywhere are informative and clever marketing tips." — Kirkus Reviews "A source of inspiration for many independent business owners." — Booklist "This book is a, containing marketing tips and secrets 'raisin pudding.' It provides small businesses with over a hundred independent, affordable, and effective marketing ideas." — Los Angeles Times This book offers hundreds of solid marketing weapons and valuable business advice, establishes the fastest-growing markets of the 21st century and strategies for capturing them, formulates marketing strategies in collaboration with other businesses, and provides advanced management experiences and the latest technological information.