Core sales techniques

Author: Zhang He
Publisher:
Publish Date: 2006-01-01
Features: Most sales team members are not marketing graduates. How can they become "professional"? Do you know what sales is? Do you want to be prepared and well-prepared before selling? How can you make a good impression on clients and build a deep connection with them during visits? How can you truly understand client needs? What approach can you take to meet client needs and exceed their expectations, not just meet them? How do you handle objections like "We don’t have enough money in the account" or "The boss is not available"? How should professional negotiations be conducted? Why do some deals slip through your fingers even when they seem almost secured? With this book, activate your sales cells, unlock your sales potential, and become an unstoppable sales elite! Properly applying sales techniques can significantly improve conversion rates, while improper use can backfire. There are many sales techniques, but only a few are core. This book focuses on providing readers with practical core methods and techniques, supplemented by appropriate situational case studies to enhance readability and applicability. They are suitable for various sales scenarios and clients. As salespeople gain more practical experience, they will derive many specific sales techniques for particular clients and situations from the content of this book. This book can serve as a training manual for companies to onboard new sales staff, or it can be used for self-study and self-improvement. The book covers topics such as the qualities, etiquette, and image of a salesperson; sales techniques at different stages; finding potential clients; understanding exactly what your clients want; meeting your customers; and effectively delivering sales presentations.