How Insurance Tricks People and Insurance That Doesn't Trick People (New Edition)

Author: Tan Xiao
Publisher:
Publish Date: 2005-09-01
Features: When it comes to insurance, people seem to understand it but can't explain it clearly. Not to mention that consumers who haven't purchased insurance know very little about it, even those who have already bought insurance may still be "in the dark" about what makes their insurance "good," what it actually covers, and how much insurance money they will receive in the future. In such a situation, people often develop misunderstandings about insurance from their own perspectives, sometimes even thinking insurance is "a scam." However, statistics show that in the past decade, insurance has not declined due to "ignorance" and "misunderstanding" but has instead rapidly penetrated people's lives with an annual growth rate of over 30%. Why does a "scam" grow so quickly?
Based on the author's extensive experience in training and managing the insurance industry, this book explains in detail: how individual insurance salespeople mislead and deceive consumers, the true nature of insurance behind such misleading and deception; the misconceptions consumers may have when learning about or purchasing insurance, and what true insurance should be like; and how consumers can scientifically, effectively, and reasonably choose, purchase, and manage insurance.
Through more than sixty highly targeted specific questions and practical examples, the book explains the basic principles and functions of insurance in a simple and easy-to-understand way, enabling people to grasp insurance knowledge effortlessly and gain a comprehensive understanding of it.
Suggested Retail Placement:
● This book is a unique and practical guide to insurance.
● The author, Tan Xiao, has worked in insurance salesperson training and business management, conducting thorough and detailed research on sales techniques and insurance consumption behavior.
● With years of experience in training and managing the insurance industry, the author explains in detail how individual insurance salespeople mislead and deceive consumers, the true nature of insurance behind such misleading and deception; the misconceptions consumers may have when learning about or purchasing insurance, and what true insurance should be like; and how consumers can scientifically, effectively, and reasonably choose, purchase, and manage insurance.
● The book uses a lively, menu-style, and conversational writing approach to address various practical insurance issues related to life, old age, illness, and death, helping readers choose and read as needed, thus avoiding the mistake of spending money on risks instead of insurance.
● Since the insurance industry in China is relatively new, this book is highly suitable for smart consumers who want to avoid scams.