Pyramid of Wealth at the Bottom: Discovering Business Opportunities and Eradicating Poverty in the Market of 4 Billion Poor People ()

Author: C.K. Prahalad
Publisher:
Publish Date: 2005-01-01
Features: Where are the most exciting and fastest-growing emerging markets in the world? In the places you might not expect: the Base of the Pyramid (BOP). Overall, among the more than 4 billion poor people worldwide, there lies immense entrepreneurial and purchasing power. You can learn from this book how to serve them and gain substantial profits while helping them escape poverty. Such things are happening in many parts of the world and have already been profitable, proving that good business practices can positively impact BOP populations in innovative ways and foster the formation of new healthy markets. Whether you are a business leader or an anti-poverty activist, business guru C.K. Prahalad will tell you why you cannot ignore the BOP market. As a business operator, long-term neglect of the BOP market means committing a fatal mistake. This book is divided into three parts. In the first part, Prahalad builds a framework conducive to encouraging businesses to actively engage with the BOP, laying the foundation for win-win outcomes. The second part includes 12 cases involving companies from various industries and developing countries. In these cases, the BOP is emerging as a vibrant market, bringing benefits far beyond the products themselves to the consumers involved. The third part is a companion video DVD that includes footage and stories from field investigations, reflecting the perspectives and feelings of BOP consumers.