Lock Target, Strike Competitors: How to Win the Market and Customers Better Than Your Competitors

Author: [Canada] Ian Gordon
Publisher:
Publish Date: 2004-09-01
Features: This book is about how to defeat competitors and win over those carefully selected, valuable customers, making your company more competitive. It primarily focuses on specific competitors that pose industry threats or opportunities to your company, as well as individual customers that both you and your competitors are vying for. This book discusses how to target competitors and combine customer relationship management and competitive intelligence principles through sound business judgment and planning to increase your company's market share among your most valued customer base. To strike competitors, a company needs strong competitive capabilities. The main content of this book is about how to create the necessary abilities to win market share and how to use a set of strategies to defeat competitors. This book explores the following key questions:
● How to accurately select competitors:
● How to plan to defeat or collaborate with competitors:
● How to integrate the traditional project of collecting and utilizing competitive intelligence into your company's core strategy:
● How to combine the strategy of bundling customers with the strategy of bundling competitors:
● How to win customer after customer, achieving overwhelming success in competition and defeating rivals.
This book is about how to defeat competitors and win over those carefully selected, valuable customers, making your company more competitive. It primarily focuses on specific competitors that pose industry threats or opportunities to your company, as well as individual customers that both you and your competitors are vying for. This book discusses how to target competitors and combine customer relationship management and competitive intelligence principles through sound business judgment and planning to increase your company's market share among your most valued customer base.