Defeat Murphy's Law and Save My Sales

Author: (USA) Stephen Giugliano
Publisher:
Publish Date: 2004-01-01
Features: This book aims to break the seemingly irrefutable adage of Murphy's Law. In this book, you will see how salespeople overcome the various disaster pronouncements of Murphy's Law, transforming what seemed like a bleak and hopeless sales process into a turning point for successful deals. The specific techniques for different situations are compiled into the following practical and brilliant strategies, which will undoubtedly become your game-changer at critical moments. Murphy's Law states, "Anything that can go wrong will go wrong." In sales, this is one hundred percent true and will absolutely cost you. When facing savvy consumers, salespeople can lose deals with just a slight oversight. Salespeople should know how to overcome these challenges and bring the sales meeting back to the real focus—namely, the customer's problems and how to solve them. This book is like a map that guides you step by step, through engaging and relatable sales examples and problem-solving methods, allowing you to bring the sales meeting back on track even when the chances of closing seem slim. Through this book, you no longer need to fear encountering various types of difficult customers. Only by reading this book can you avoid being on the losing side in sales and instead effectively turn the tide and successfully achieve your sales goals, reaching the peak of performance.