Market Strategy: How to Create and Win the Market

Author: (USA) Spencer
Publisher:
Publish Date: 2004-03-01
Features: In this book, market strategist Spencer draws inspiration from market makers in the financial society, analyzing how to create successful market strategies and become market creators. Market creators are individuals or companies who create entirely new things, whether new products or services, or faster and better methods of bringing products and services to market. To be a leader in the industry, one must be the best—not only by offering better product quality and lower prices, but also by providing more convenient services to customers and suppliers, both creating and managing the market. Spencer encourages businesses to focus on all transactions and emphasize innovation in every action to bring about new changes. Spencer's strategy is applicable to any industry, and the book includes case studies of highly competitive companies such as Southwest Airlines, Walmart, Bank of America, Toyota, Dell, and Charles Schwab. Spencer's forward-thinking ideas will help operators create and win the market.