Exceptional Marketing: Super Commitment, Super Execution

Author: [USA] Barrera
Publisher:
Publish Date: 2006-03-22
Features: Whether your company is a new company taking its first steps, preparing to face competition, or an old company that has been tested by competition and needs to reorganize and maintain its advantages, the case studies and suggestions provided in this book can teach you how to perform super execution. Design a novel and unique brand promise, and continuously make full use of your products, systems, and personnel touchpoints. You will definitely gain an advantage over your competitors. Your company and products will achieve rich rewards, just like the market leaders in the book.