Precision Marketing: How to Accurately Find Customers and Achieve Effective Sales

Author: Zeng Zhisheng, Chen Guiling
Publisher:
Publish Date: 2007-01-01
Features: The market is like a battlefield. Only by knowing oneself and the enemy can one achieve victory in a hundred battles. The traditional, extensive "hunting for territory" style of marketing management has come to an end, and precision marketing, which focuses on meticulous cultivation, is the major trend in the development of corporate marketing management.