Illustrated Marketing: The First Book for Marketing Professionals

Author: Shen Taiquan, Zhu Shiyin
Publisher:
Publish Date: 2006-06-01
Features: This is a book for marketing professionals. It is currently the only Chinese-language classic on integrated marketing communications. Readers will not be troubled by differences in national conditions or language. Through the integration of numerous charts and text, marketing is no longer profound or difficult to understand, and it enables readers to comprehensively and thoroughly master the full range of marketing skills and concepts. This book is truly a complete classic of marketing! It is a marketing book that turns "complex into simple." It simplifies the narrative through illustrations, and the numerous illustrations are especially easy for readers who have not systematically studied but have a certain intuitive understanding of marketing to grasp. Second, the authors' practical experience is vividly presented, making it easier for readers to understand "methods and actions for market development." Third, in terms of theoretical systems, it is also quite comprehensive, introducing the basic theories and analytical tools of marketing. This book focuses more on the application of tools when introducing the 4P combination, with particularly representative discussions on "commercial area warfare," "store operations," and "advertising." This book guides people aspiring to business into the world of "marketing" in a relaxed and broad manner through illustrated methods. It includes intuitive understanding of marketing, practical operational experience, and an introduction to the basic theories and analytical tools of marketing.