Marketing Ten Lectures

Author: Tan Mingshan
Publisher:
Publish Date: 2005-09-01
Features: This book systematically elaborates on the scientific principles and successful cases of how enterprises can demonstrate marketing appeal, occupy marketing markets, develop marketing channels, achieve marketing goals, undertake marketing risks, focus on the marketing process, participate in marketing competition, implement effective marketing strategies, plan marketing advertisements, and how to build marketing alliances in many aspects.