New Marketing: The Entire Art of Product Promotion

Author: Xu Qi
Publisher:
Publish Date: 2006-02-01
Features: This book consists of 4 parts:
· Sales Skills: Comprising change, common sense, breakthrough, and self-management, targeted at salespeople.
· Sales Management: The scientific management of sales, including topics such as the sales system, scientific selling, service, retail, and distribution channels, which sales managers care about.
· Sales Psychology: Comprising innate power, the secrets of success, the art of communication, and interpersonal theory, targeted at all marketers.
· Marketing Strategy: Diagnosing corporate marketing problems from a strategic perspective, targeted at corporate management.
The book is divided into 4 chapters, covering topics such as sales skills, sales management, sales psychology, and marketing strategy.