Story of Success for New Products

Author: Thomas
Publisher:
Publish Date: 2002-01-01
Features: This book provides a rare opportunity to uncover the secrets behind the success of 24 groundbreaking products that achieved massive success. It is an invaluable treasure for survival in today's fast-changing business world. What secrets lie behind the remarkable new products like Fast Weight Loss Pills, Cell One, and Philips Discs? How did Snapple Beverages, MCI Friends and Family, MTV, and Body Personal Care transform from obscure products into household names overnight? Find the answers in this book, where you will discover the behind-the-scenes stories of the success of 24 new products over the past few years. From everyday goods like Lever 2000 Soap to durable goods like Ford cars, and from important technological products like Cell One to service industries like Marriott Courtyard Hotels and retail businesses like Body Personal Care International, you will be given a unique perspective to immerse yourself in examining how a series of innovative companies adopted different approaches to successfully develop and sell their new products. Each case study of a successful product follows a similar process, providing an overview of the product concept and the company, a detailed description of the product development process, an interpretation of the product's success from the perspectives of internal and external factors, and an outlook on the future of the product and the company. This book aims to help product development and marketing managers identify and study the factors that play a decisive role in new product success. The content includes: strategic opportunity alliances; leveraging the business environment; gaining market acceptance and energizing the company; creating new product concepts; designing new products from concept; refining new products; tracking new products, etc.