Competitive Marketing: Analysis. Strategy. Execution

Author: Yang Baojun
Publisher:
Publish Date: 2004-08-01
Features: Competitive marketing is a new concept proposed by the author, which explains how businesses accumulate marketing resources, cultivate marketing capabilities, and think about marketing strategies, tactics, and plans with a competitive mindset and approach, ultimately achieving the enhancement of marketing competitiveness. Theoretical analysis and case studies are the key features of this book. In this book, you will find:
The Competitive Marketing Analysis Section, which reveals how competitive marketing emerges, how businesses achieve the enhancement of marketing competitiveness, competitive marketing strategies, competitive marketing tactics analysis, marketing execution analysis, and competitive marketing planning analysis, providing a comprehensive understanding of the connotation of competitive marketing.
The Competitive Marketing Strategy Section, which analyzes the formulation and implementation process of corporate branding, market promotion, advertising, pricing, distribution networks, and other strategies in a competitive market, offering insights for businesses to engage in competitive marketing activities.
The Competitive Marketing Execution Section, which uses case analysis methods to reveal the operational approaches of successful businesses in management execution, strategic execution, tactical execution, and strategic execution, as well as marketing practices, extracting valuable experiences to advance the execution of corporate competitive marketing.
This book strives to be innovative in concept, insightful, and rich in content, aiming to provide a fresh marketing perspective for business professionals, college and university students, and marketing professionals. If it achieves this, it will be the greatest comfort for the author.