Retailing (Harvard Business School Case Study Tutorial). Chinese Translation Edition

Author: (USA) Bell
Publisher:
Publish Date: 2001-06-01
Features: This book provides a comprehensive description of various aspects and forms of the retail industry through 10 modules and 13 cases. It summarizes recent research progress in the retail industry, highlights the problems and experiences encountered by different retail forms during development and expansion, and validates relevant management theories. The author hopes to cultivate students' ability to handle issues frequently faced by retail professionals through the selected cases. Some well-known retail companies featured in the cases, such as Walmart, car washes, and Ito Supermarkets, already have branches in many cities in China. Additionally, mail-order and online shopping have become commonplace. By examining these retail stores and forms, readers can gain a deeper understanding of the industry's latest developments.