Author: (English) Patrick Barwise
Publisher:
Publish Date: 2006-04-01
Features: This book vividly describes cases of companies such as Toyota, Procter & Gamble, Hilti, Tesco, and Ryanair implementing customer-oriented strategies, telling managers how to meet customers' basic needs to guide the company to achieve rich and sustainable returns.
Just Better: How to Win and Retain Customers
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