Effective Management of Small Businesses: Entrepreneurship in Practice (7th Edition)

Author: (USA) Scaporiello N. M
Publisher:
Publishing Time: Not available
Features: Effective Management of Small Businesses – Entrepreneurship in Practice (7th Edition) is a highly practical textbook and guide for entrepreneurship and small and medium-sized enterprise management. The book is centered around entrepreneurs and business managers, following the logical sequence of challenges small businesses may face from their establishment to growth. It thoroughly discusses topics from developing reliable business plans for entrepreneurial preparation, to the crucial financing issues at the outset of a business, and then to the sensitive profitability and personnel management issues during the development of a small enterprise. The book provides numerous actionable practical techniques and inspiring, illustrative examples for reference. One of the most distinctive features of the book is its practicality. Each chapter includes:
- The "Entrepreneur's Journey" column, which shares real-life success stories and lessons from failures for readers to learn from;
- The "Winning Competitive Advantage" column, which offers feasible suggestions for specific problems;
- The "Global Small Business" column, which showcases important opportunities in the global business landscape for students.
At the end of each chapter, in addition to the "Chapter Summary" summarizing the learning objectives and corresponding review questions, there is a novel practical exercise titled "Entering the Real World." Another distinctive feature of the book is the integration of online learning throughout. In addition to providing many online references and examples of developing online skills for entrepreneurs, each chapter includes the "Web Links" column, which introduces how to leverage online resources and use the internet as a business tool, helping readers become more "web-savvy" entrepreneurs and utilize the power of the internet to grow their businesses.
Target Audience: Business administration students and teachers, aspiring entrepreneurs, and current entrepreneurs and business managers who are establishing and operating their own enterprises.