Corporate Culture Studies (3rd Edition)

Author: Luo Changhai
Publisher:
Publish Date: 2006-05-01
Features: This book is the inheritance and development of the first edition and revised edition (which won the First Prize of Shanghai's Outstanding University Teaching Materials in 2003). The book is divided into two main parts: "Basic Principles of Corporate Culture" and "Case Studies and Analysis." The "Basic Principles" elucidate the form, definition, connotation, elements, structure, and functions of corporate culture, analyzing the corporate spirit, corporate ethics, corporate mindset, and the "nature" concept of enterprises. It provides an original and in-depth exploration and discussion of the core of corporate culture and corporate image. It offers a panoramic description of the origins and theories of international corporate culture and systematically organizes the characteristics of Chinese corporate culture with a unified approach of history and logic. The "Case Studies and Analysis" adheres to the principle of unifying history and logic, as well as viewpoints and materials, evaluating the corporate cultures of over a dozen companies. The evaluated companies include internationally renowned ones, domestically excellent ones, large-scale enterprises, small-scale enterprises, long-established ones, and newly established ones, as well as both successful and unsuccessful cases. Each company has a certain typical significance and representativeness, making the book highly valuable for both theoretical research on corporate culture and practical construction of corporate culture. The book is rich in content, broad in perspective, precise in theory, and full of innovation. Researchers aiming to innovate in corporate culture theory can use it as a reference, while entrepreneurs seeking to achieve success in corporate culture practice can benefit from its insights. The book is also an excellent textbook for systematic education or short-term training in corporate culture. It is particularly suitable as a supplementary textbook for learning corporate culture theory.