Jin merchants: The business philosophy of China's first merchant guild

Author: Lü Shuchun
Publisher:
Publish Date: 2006-01-01
Features: The hit TV series Jiaojia Grand Courtyard, which is set in the Jin merchant community, has sparked great interest in Jin merchants. The series follows the life of Qiao Zhiyong, an outstanding representative of Jin merchants, telling a moving and legendary story. However, due to its focus on storytelling and, the series does not provide an in-depth and detailed portrayal of Jin merchants, and Qiao Zhiyong alone cannot represent the entire history of Jin merchants. On the other hand, most books about Jin merchants on the market are primarily based on historical facts, with research-oriented content over readability. Therefore, the editors of this book, with the aim of serving a broader readership, conducted extensive research and put significant effort into the use of materials and the layout of chapters, resulting in the publication of Jin Merchants: The Business Strategies of China's Commercial Power. This book comprehensively and thoroughly depicts the history of Jin merchants, including their rise to prominence, the prosperity of their heyday, the reasons for their decline, as well as their strategies in business, human resources, and survival. Additionally, based on practical needs, it draws lessons from the rise and fall of Jin merchants to point out some errors and shortcomings for modern business operators. Then, from hundreds of Jin merchants, ten were carefully selected as representative figures, and their individual business careers were used to describe Jin merchants, striving to trace their overall style. It is believed that readers will find this a worthwhile read.