Unremarkable people are destined to fail: The new game rules of the image society

Author: (Austrian) Gerhard Friedrich et al.
Publisher:
Publish Date: 2002-02-01
Features: We unknowingly live in an image society, accustomed to various formatted symbolic strategies, influenced by diverse advertisements and posters, and following the guidance of signs. Our modes of interaction have changed, and information has increasingly become a dangerous factor in our era. Those who wish to communicate with us must adhere to the new rules of the game in television interviews and professional life. Those who fail to stand out are bound to fail. This book provides a profound analysis of the information society we inhabit, supported by solid evidence—from Bill Clinton to the Brent Spar oil platform incident, from MTV to the internet. It covers all aspects. Readers can also learn from this book how the two authors, as media coaches for politicians and leaders, have helped them master the communication rules of the information society, laying a solid foundation for success. This book aims to assist individuals who wish to achieve personal success by leveraging the new rules of the image society. The key to success lies in the productive communication principles proposed by the two authors in the book—the Seven Principles of Information-Image Communication.