Riding the Waves of Culture Understanding Cultural Diversity in Business Administration, 2nd Edition: Understanding Cultural Diversity in Business Administration

Author: Fons Trompenaars
Publisher:
Publish Date: 2003-01-01
Features: This book is a read about cultural differences and how they impact business management and the business process. Co-authored by two top cross-cultural business management consultants from Europe, it is based on the results of their academic and field research over 15 years, utilizing cases from 1,000 cross-cultural training courses conducted in over 20 countries. The book discusses three themes: it argues that the idea of a universal best method in organizational management is wrong; by recognizing and addressing cultural differences in business contexts, readers gain a deeper understanding of their own culture and its differences from other cultures, providing cultural solutions for the "global" and "local" dilemmas faced by international companies.