Corporate Culture and Business Performance (Harvard Business School Classics)

Author: John Kotter
Publisher:
Publish Date: 1997-03-01
Features: This book uses vivid cases to convincingly demonstrate the existence and power of corporate culture. It employs empirical methods to prove the correlation between corporate culture and business performance, elaborates on three types of corporate culture in detail, fully illustrates the necessity of corporate culture reform, and proposes many effective measures.