Blog: Positioning at the forefront of the information revolution

Author: (USA) Hewitt and others
Publisher:
Publishing Date: 2006-08-01
Features: "Soar freely in the world of blogs and experience the magical power of blogging!" Hewitt is full of passion, but facing the surging wave of blogs, I don’t think his passion is exaggerated at all. What might be exaggerated is our own dullness and lag. Fang Xingdong, founder and chairman of ChinaLabs, believes that blogs have changed the world, and this change is still ongoing. This book elaborates on the views of blogs across the ocean in detail and describes vividly how blogs have changed the United States and the world. The introduction and publication of this book hold significant positive meaning in alleviating the contradiction between the rapid development of the blog world and the lagging theoretical research. China Blog (www.blogen.com) blogs constantly disrupt, destroy, yet continuously update and create, forming new layouts. We can look to the future, and the development of blogs will also be remarkable. A greater wave of blogs will surge toward us. Before the next wave arrives, you must understand the unimaginable power unleashed by blogs. Read this book—it will help you understand blogs and go beyond them.
Liu Jun, Editor-in-Chief and Deputy General Manager of Hexun Blog (blog.hexun.com)
Blogs are a form of communication power. The author uses real-life events to prove that they are changing our lives, and the depth of his insights into American social, political, and religious issues is commendable. He has clearly told you how to use blogs to seize the narrative. Such openly effective use of blogs can be considered a milestone in the development of blogging. This book about blogs is worth purchasing.
Zhuo Zuran, Editor-in-Chief of Tianji Blog (blog.yesky.com)
Blogs have changed the information dissemination system, broken people’s habits of acquiring information, and driven the world into a new information revolution. The author is one of the earliest bloggers in the world, and the click-through rate of his blog has exceeded 17.4 million. This book describes vividly how blogs have changed the United States and, through these cases, elaborates on the transformations brought by blogs and response strategies, such as the rise of new media and blog marketing. A greater wave of blogs is surging toward us, and we can no longer remain on the sidelines. If you want to understand blogs, pick up this book, and you will discover a vast world of blogging. At the same time, this book can also help you stay at the forefront of the information revolution and position yourself and your company or organization. The book is concise and uses vivid cases to describe how blogs have changed the United States, including events like the downfall of former bipartisan leader Trent in the U.S. Senate and the forced resignation of the famous CBS host Larry (the Larrygate scandal). It also details the author’s provocative views, such as the decline of mainstream media and new marketing concepts.