Liberation Management (Part 2): Corporate Popularity and Market Innovation

Author: (USA) Peter Drucker
Publisher:
Publish Date: 2006-09-01
Features: What is liberation management? Embracing chaos, loving risks; Four short-lived things—short-lived organizations, short-lived combinations, short-lived products, short-lived markets; The five-person principle—$1 billion in revenue, with no more than five employees; No clocks, no offices, just performance; Liberating employees, encouraging the release of entrepreneurial vitality; Simplify the structure before talking about digitalization; Break down the organization, move towards a path where everyone is responsible for projects.
This book is a revolutionary masterpiece by contemporary management guru Tom Peters, published after his previous groundbreaking work, In Search of Excellence. Peters spent over two decades studying the vibrant Silicon Valley driven by a group ofand dreamers, summarizing the mystical secrets of 21st-century business operations from them: The price of freedom is high performance; middle managers are the primary targets of organizational streamlining; layoffs follow scientific formulas; outsourcing is commonplace; completely liberating employees, who must have the ability to jump jobs frequently; "Old giants" die from obesity, while "new giants" in the form of network alliances emerge in time.
The author repeatedly cites global renowned corporate cases to validate these advanced management trends, teaching that only by embracing chaos and control, loving innovation and risk-taking, and valuing employees' independence and creativity can businesses thrive in the ever-changing global market.